We’re excited to welcome one of the industry’s most respected media buyers, Catherine Warburton, to 360i. As EVP, Chief Investment Officer, Catherine will guide all investment activities for clients, including our growing broadcast portfolio. She will work in close partnership with Amplifi, Dentsu Aegis Network’s centralized media investment arm.
“This is a critical time to push the transformation of media and to maximize clients’ investments,” said Doug Rozen, 360i’s Chief Media Officer. “As this period of economic uncertainty continues to unfold, transformation is happening at an even faster pace. Clients need a partner to help them capitalize on change, and there’s no bigger change facing media than the shifts in the video marketplace. Catherine’s long-standing relationships and experience amplifies our unique full-funnel offering to unite brand media with demand media.”
Catherine joins 360i from MDC’s Assembly, where she served as their Chief Investment Officer, leading investment and media owner relationships across all media for clients such as Truth Initiative, E*Trade, Red Robin, and Boehringer Ingelheim. Prior to Assembly, she served as Vice President of Business Development at FOX Sports Media Group. Before FOX, she held several roles at major media agencies working on clients in the beauty, entertainment, automotive, retail, and technology categories.
“I was drawn to how 360i’s digital roots have given them an edge in driving accountability across traditional channels,” said Catherine. “I like how they strive to hold all media to similar standards, where no dollar gets a free pass. I am a huge believer in delivering full-funnel media, and it’s great to join a team who has been showing clients the true opportunity of end-to-end media.”
The addition of Catherine, with her longstanding relationships and track record of being one of the market’s most trusted media buyers, builds on our growing reputation as a leading integrated creative and media agency. Catherine joins as we celebrate recent accolades ranging from a 2019 Cannes Lions Grand Prix for our work with HBO, to being named a leader yet again in Forrester’s Performance Marketing Wave in 2019. Additionally, we were recently named Media Agency of Record for McCormick, adding to a portfolio of media clients that includes Kroger, Chili’s, 7-ELEVEN, DSW, American Eagle Outfitters, Sonos, and more.
Read more about the news in Adweek.