The business world has never been more competitive which makes it crucial that your company stands out from the crowd, and in the 21st-century this could not be more important with the advent of the internet and especially social media. Ways of marketing your firm have changed markedly since the last decade when advertising was mainly done through print media. Today most advertising is done online, and many people have been left in the dark ages without a clue about how to go about doing it.
Luckily for them, we have prepared this essential guide to help your business succeed through advertising.
Create a brand
Creating a brand is key if you want to stand out from the crowd. If nobody knows who you are or what you stand for then they are not going to buy anything from you. Your brand is not just your name and a logo and perhaps some nice colours, it is actually about your ethos and your promise to customers. You need to reinforce this brand image everywhere you go, both in the digital and the physical world. You can do this by creating stories and memories and you should reinforce them on your social media pages or your blog section of your website. Use your logo everywhere from staff uniforms to business cards, your ultimate goal is for your customers to have trust in your brand so they turn to it whenever they need anything in your sector.
Content marketing is huge in the online world as it is your first point of call to advertise to your customers, and best of all, you can take care of it yourself, at least at the start of your business journey. What is content marketing? Well, it can include blogs and articles on your social media or webpage, or e-books talking about your business or videos showcasing your brand. It is basically anything that can provide valuable content to customers that will help them with their needs. This is in stark contrast to traditional paid advertising where you are actually trying to push a product or service to your customer, and it can often be more effective, so up your content marketing game if you want to reach as many customers as possible.
Target your audience
The beauty of some modern forms of advertising is that you can specifically target your audience by using analytical tools. Prior to the advent of the internet, it was difficult to target your actual customer except through lifestyle magazines or during certain television shows, whereas now you can pinpoint them directly. One great way of doing this is by hosting a Viral Launch, perhaps through a tool such as Amazon where you can target your exact audience, and at the same time maybe pick up new customers along the way. This will enable you to have the best possible entry into the market leaving you in a position to succeed and rise to the top of the search rankings.
Use email marketing
Many of us have moved on from email as a way for advertising and marketing simply because we have stopped using it as a means of communication ourselves. However, you are losing an extremely valuable tool if you ignore it. It is inexpensive and if you have a list of your customers’ emails, which you should have been collecting since the day you started your business, then you have a ready mailing list with which to target them. You need to decide what sort of emails to send, whether they are newsletters, seasonal emails, or drip campaigns. The content of these emails can be written yourself to help keep costs down and you can often share the same information that you do on your social media or blog, as this is an entirely new way of interacting with your customer base. Once you have created your content, emails can then be automated saving you from further work, whilst your customers are informed about your upcoming offerings.
As we have just learned there are many different ways of helping your business to succeed through advertising. The first step is to create a brand that your customers will come to understand for not only its products but also its ethos. Make them want to come to you. Use content marketing through social media and your blog so that you can provide valuable information to your customers at low cost and harvest their email addresses so that you can target them en masse. Use a viral campaign to hit your specific demographic and you will soon be on the path to increased growth and revenues.