Irving is producing “#SAYHERNAME: BREONNA TAYLOR,” which will debut Wednesday at 7 p.m. EDT on the PlayersTv digital and broadcast network.
Taylor, a 26-year-old Black emergency medical technician, was shot eight times in Louisville, Kentucky, by plainclothes officers serving a narcotics search warrant without knocking at her apartment on March 13. No drugs were found. Louisville has seen weeks of protests over the shooting and demonstrators around the country have chanted her name.
The broadcast will include specific calls for action, such as calls to the offices of city and state officials, voter registrations and social media posts bringing attention to Taylor’s case.
Irving, who has been outspoken about social justice issues, says as society is calling attention to police brutality and systemic racism, it is “critical to magnify how these unjust behaviors and practices are directly impacting Black women.”
Alicia Garza, co-founder of Black Lives Matter, Democratic U.S. Rep. Ayanna Pressley of Massachusetts and journalist Jemele Hill are among the others appearing in the program.
PlayersTv launched in March on Samsung TV Plus as a way for athletes to create their own content. NBA stars Chris Paul and Carmelo Anthony, along with baseball Hall of Famer Ken Griffey Jr. are among the group of owners.